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About: Eric Bartosz

Founder Eric Bartosz

Ever notice how many businesses get stuck in "sales limbo"? They're too established to wing it with founder-led sales but aren't quite ready to take the leap into a six-figure VP of Sales hire. That's exactly where BAR40 Fractional Solutions comes in.

I'm Eric Bartosz, and as the Founder of BAR40, I’m proud to say results and success have been our claim to fame since 2016. I don't believe in recycled, one-size-fits-all sales strategies. With over $75 million in new business generated across 20+ years of executive sales leadership, I know that what works for one company won't necessarily work for another. Success isn't about following a script—it's about building a strategy that fits your business like a custom-made suit.

Executive Sales Leader, Professor, Author, Results-Driven Strategist

As a CEO or business owner, you're already juggling countless responsibilities—strategic planning, operations, finance, team development, and more. Managing the intricacies of your sales process doesn't need to be another ball in the air. My fractional leadership model gives you the freedom to focus on running your business while I drive your revenue growth.

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My approach blends the strategic insight of an experienced sales executive with the hands-on, real-world execution needed to drive results. As an MBA professor specializing in leadership and organizational performance, I combine academic expertise with battle-tested sales strategies. As a bestselling author, columnist, and keynote speaker, I've helped thousands implement practical, high-impact strategies that create lasting change.

 

If your business is ready to break free from flat sales and old playbooks and start building a scalable, repeatable revenue engine, let's talk.

What Makes BAR40 Different?

While other fractional firms assign you whoever's available in their network, with BAR40, you get me—the founder—bringing multi-faceted expertise directly to your business at 50-70% less than a full-time hire.

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Think of it as having your own personal sales navigation system. Your destination is growth, but the route needs to be customized to your specific business terrain. I'll help you chart that course, whether you need complete sales strategy overhauls, team coaching, or pipeline optimization.?

No long-term contracts, no rigid frameworks—just pragmatic, results-driven strategies built specifically for your business goals. Because at the end of the day, your success isn't measured in PowerPoint slides; it's measured in revenue.

 

BAR40 is about putting you back in control of your sales destiny without breaking the bank. After all, why settle for cookie-cutter when you can have custom-tailored?

My Background

Executive Sales Leadership

  • 20+ years driving revenue growth and building high-performing sales teams

  • Directly generated over $75 million in new revenue throughout career

  • Proven expertise in market expansion  and brand building strategies

  • Track record of exceeding sales targets across multiple industries

  • Skilled in developing and executing comprehensive sales strategies

Academic Expertise

  • MBA professor specializing in leadership and organizational performance

  • Consistently ranked among top MBA instructors in student evaluations

  • Harvard Business School Leadership Principles certification

  • Expertise in Emotional Intelligence (EQ) and executive decision-making

Bestselling Author

Strategic Market Development

  • Successfully penetrated new markets and vertical segments

  • Created specification-based selling approaches for competitive differentiation

  • Developed and implemented multi-channel go-to-market strategies

  • Expertise in turning around declining market share

Team & Talent Development

  • Designed comprehensive sales training programs adopted globally

  • Mentored and coached teams to significant performance improvements

  • Transformed underperforming sales cultures into high-achievement environments

  • Expert in distributor channel optimization and engagement

  • Tailored BAR40 Workplace Wellness training centered around enhancing individual and team performance while building EQ skills to drive bottom line results.

  • Internationally acclaimed author focusing on practical strategies for meaningful results

  • Monthly columnist sharing insights on performance optimization

  • Accomplished keynote speaker and presenter

Technology & Innovation Integration

  • Pioneer in leveraging AI tools for sales process enhancement

  • Implemented CRM and sales technology solutions that drive adoption

  • Created data-driven decision frameworks for sales organizations

  • Developed innovative approaches to product launch and market positioning

My diverse background allows me to approach sales challenges from multiple angles—combining proven methodologies with innovative thinking to create tailored solutions that deliver measurable results.

Why Work With Me

You won't get theoretical frameworks that look good on paper but fail in practice. Instead, you'll receive battle-tested strategies implemented by someone who:

Understands the academic principles behind effective sales leadership

Communicates complex concepts with clarity and purpose

Has personally executed these strategies in competitive markets

Remains focused on what matters most: driving revenue growth

Let's transform your sales organization together—without the expense or commitment of a full-time executive hire.

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