BAR40 Fractional Solutions is The Easiest Business Decision You'll Make Today

Executive Results, Fractional Investment

Why Choose BAR40?

At BAR40, you won’t just get anyone from a network; you’ll get me—the founder—delivering diverse expertise directly to your business at 50-70% less than a full-time hire. Consider it your personal sales navigation system, designed to guide you toward growth on a route tailored to your unique business landscape.

Whether you need a complete sales strategy overhaul, team coaching, or pipeline optimization, I provide pragmatic, results-driven strategies without long-term contracts or rigid frameworks. Your success is measured in revenue, not presentations. BAR40 empowers you to take control of your sales journey without overspending. Why settle for cookie-cutter solutions when you can have a custom approach tailored just for you?

ABOUT THE FOUNDER

EXPERTISE

20+ Years Executive Sales Leadership
Over $75 Million Generated in New Business

FLEXIBILITY

No Long-term Commitments
Fractional Leadership. Reduces Cost by 50-70% of a Full-time Level Hire

CUSTOMIZED

Building, Growing, Leading, and Coaching Services Designed for Your Needs
Solutions Built to Achieve Results for Your Goals

Our Services

Sales Strategy and Execution

Unlock your sales potential with tailored, AI-driven strategies that enhance efficiency, conversion rates, and decision-making at BAR40 Fractional Solutions.

BD and Market Expansion

Expand your reach and unlock growth and revenue with AI insights for market expansion, lead generation, and strong customer relationships.

Marketing & Brand Positioning

Define your brand, target ideal customers, and enhance market presence with our marketing leadership for lasting success.

Sales Team Coaching & Training

Empower your sales team with tailored training and Emotional Intelligence workshops to enhance skills, communication, and performance.

Pipeline & Revenue Optimization

Turn your sales pipeline into a reliable revenue engine with optimized strategies for efficiency, forecasting, and continuous improvement.

As Seen On ABC, CBS, NBC, FOX, & USA Today

PROUD PARTNERS OF:

What My Clients Say

“Eric is a master at listening to understand and collaborating to identify the needs of clients. Eric is quick to jump in embracing opportunities with enthusiasm. His superpower is creating sales with a win-win result."

J.V. - National Accounts Manager

“In over 3 decades in the paper, printing and graphic arts business I have never met anyone with as a POSITIVE, UPBEAT, CAN-DO attitude as Eric. I don't believe I've ever heard him say a negative word about anyone or anything.”

S.V. - VP of Operations

“Eric approaches communicating with people with great enthusiasm. He enjoys the challenges of communicating cross-culturally. His sincerity to understand others he is communicating with is a strong attribute and a benefit to anyone wanting to work with him”.

B.L. - Chief Operating Officer

“I had an opportunity to work with Eric on several projects. He's an out-of-the box thinker, very personable, great with customers, and extremely thorough. I would highly recommend him and hope our paths cross again so we can collaborate in the future.”

L.R. - Director of Marketing

“I always felt that Eric was part of my team even though he was an outside vendor. Eric always earned our trust by his honesty and approach to selling. Can't stress that enough - his HONESTY! He would dig in and ask on-point questions about the issues at hand. His understanding of the businesses he supports is amazing. He knows a lot about everything, even if it didn't benefit him, he always did the right thing. He breaks the mold. If you have a chance or need his help, do it. You will not be disappointed.”

J.H.- Creative Director

“Eric is a pro's pro. He skillfully works with all levels of an organization to become the voice of the customer inside while ensuring that the company is portrayed professionally and profitably. His commitment to the organization's mission and goals was displayed in many ways.

Eric is a savvy business development professional and has great instincts. I enjoyed working with Eric because he was a team player all the time and routinely helped me and others in completing our tasks. I would highly recommend Eric for any position of importance in a progressive organization.”

M.T. - Chief Marketing Officer

REVIEWS

The BAR40 Difference

Unlike other fractional firms that assign you to whoever's available in their network, with BAR40, you work directly with the founder—bringing executive-level expertise with over $75 million in generated new business directly to your organization.

This isn't just consulting; it's hands-on sales leadership tailored to your specific challenges and opportunities. We don't just advise—we implement, execute, and deliver measurable results.